AI Search Traffic
G
ChatGPT
P
Perplexity
C
Claude
BI Architecture
?
Attribution unknown
No pipeline · No LTV signal
1
Source detection
utm + referrer + LLM ID
✓
2
Session capture
dwell · pageviews · intent
✓
3
Conversion event
cart · signup · revenue
✓
4
Cohort & LTV
retention · payback · LTV
✓
Unit Economics
AI traffic LTV
—
CAC
—
Payback
—
Retention 90d
—